Bicester Village: enhancing the visitor experience

Colour photo of wooden adventure playground at Bicester Village, with towers, slides and walkways

Read how TouchWood Play created a unique adventure playground for retail space Bicester Village to enhance the visitor experience.

Bicester Village, owned by Value Retail plc, is the UK’s second largest tourist destination after Buckingham Palace. The luxury shopping destination is home to more than 150 boutiques of world-famous brands, together with a selection of restaurants and cafés.

Value Retail engaged TouchWood to design and build a highly unique, natural play experience at the heart of Bicester Village to appeal to children and families visiting the popular retail tourist attraction.

With a focus on quality and character, the new playground needed to be highly distinctive and provide an excellent play experience for the wide age range and ability of children visiting the site to further enhance the visitor experience of Bicester Village.

Colour photo of children playing on net tunnel in wooden adventure playground

Based on a creative concept designed to capture the essence of rural village life and complement Bicester Village’s location in the historic Oxfordshire countryside, our expert team created a stunning natural play area that includes a wide range of adventurous natural play opportunities.

Several central tower structures designed to emulate Bicester’s historic village buildings provide numerous exciting routes up, down, around and through the play area, with a vast array of nets, tunnels, slides, platforms and climbing opportunities. Following the wildwood route, children can clamber over log hops, tiptoe along balancing logs and wriggle through the hollowed-out ancient tree. From there, they can scramble through the wild wood tree forest, over nets and platforms amongst the tree trunks, up to the daredevil high net and treehouse. From here, a net tunnel provides a route to crawl along to reach the village spire before either zooming back to ground level via the tubular slide or taking the V-bridge to the village beyond.

Colour photo of children balancing on log beams on wooden adventure playground

As well as children, the playground was also designed to provide a pleasant environment for adults to spend time in too. Set against the village backdrop and with carefully thought-out seating areas and planters, the bespoke play area offers a pleasant space for adults to spend time while their little ones enjoy all the adventurous natural play on offer.

The completed playground at Bicester has proved hugely popular with visitors to the retail destination since it opened, enabling Bicester Village to enhance its appeal to its valuable family audience.

Colour photo of children playing on wooden wheel at Bicester Village adventure playground

Find out more about how TouchWood can support your organisation to attract shoppers with our retail park playgrounds.

create A playground that is uniquely yours

Our concept design team can quickly help you explore pricing, themes and play value on a five minute call – submit your email address and our team will get in touch. Our designs are bespoke and no two are the same. Whether you’re a school or a world class leisure park, we can quickly come up with some ideas to support your project.