Churchfields is a historic farm nestled in the picturesque Worcestershire countryside. In 2023, seeking to increase visitor numbers and create a captivating focal point for visitors, owners Will and Gillian collaborated with TouchWood to create a unique and bespoke adventure playground.
Unique playground design
The new farm playground needed to be a key focal point for the farm. Will said: “We were looking for a knockout piece that would make people say “Wow!” when they visited us and make them want to come back.” The aim was to blend the adventure playground seamlessly with the farm’s natural surroundings, characterised by lush greenery, trees, and rolling valleys.
Providing the ‘wow’ factor
Our talented team worked closely with Will and Gillian to design and construct a bespoke farm playground design that fulfilled all of Churchfields’ requirements. Central to the design was the incorporation of the Churchfields tractor, a signature element that added the desired ‘wow factor’ for visitors. The playground design also featured an array of creative and engaging elements, including swing sets, tunnels, slides, balance beams, sand play areas, and a thrilling 40-meter zip wire.
Doubling visitor numbers with the new farm playground
The new adventure playground has had an immediate and profound impact at Churchfields, doubling visitor numbers and substantially increasing the number of return visitors. Will said: “Everyone’s been really pleased; it’s such a great attraction.” The team at Churchfields were particularly impressed by the collaborative approach of the TouchWood team throughout the project. Will affirmed, “We really liked how the TouchWood team worked with us to deliver the project, and we’d definitely work with them again.”
Looking to upgrade your play space? Enhance your tourism spot with our playgrounds.
